Vital things to bear in mind about your email marketing campaign
So, you’ve invested in our renowned email marketing software package here at Rake Mail, and you have seemingly every feature you need in order to not only sell, but sell in big numbers. Does this, however, guarantee success as soon as you start sending out those emails? The answer is definitely not, because there’s so much else left to do where you can really make the difference.
Even before you start writing, consider how many emails you will be sending out, and of what nature. Rest assured that you’d be better off sending out 100 emails that have been tailored to individual customers, than 1,000 emails that are completely generic, and that just imply that you are seeking maximum sales for hardly any effort.
Useful email writing tips
When you come to write the email, spend plenty of time figuring out a really effective subject line, as this has a huge influence on whether people simply delete your email at first glance, or actually give it a closer look – and with Rake Mail’s email open reporting feature, you’ll know for sure whether they did or didn’t.
Indeed, the sheer immediacy of email is incredibly important to remember as you are crafting its text, as you only have seconds in which to grab the prospective customer’s attention. The length and structure of the email are also key – don’t write more than 400-500 words, but keep those main elements, such as an introduction, central paragraph and conclusion, in place so that it’s all still easy to read. Don’t forget to include a link to a more detailed page at the end of your email, as it’s those potential customers that have reached the end of your text that are especially likely to want to investigate further.
Build momentum, make the email exciting and state from the beginning what exactly you are offering, in keeping with the immediate nature of this format. There’s no need to frustrate your readers!
Are you writing your emails the best way?
We’d like to think, here at Rake Mail, that we provide a software package for email marketing UK that takes so much of the stress out of creating, sending and tracking marketing emails. However, even with the extensive functionality that our software can boast, succeeding in capturing your target audience’s attention still depends very much on crafting an email that they are actually likely to respond to.
This isn’t something that many companies in some industries are very good at, so it helps to at least learn some basic rules of thumb. First of all, spelling and grammatical errors are a no-no, as they really chip away at the professional image that your products or services have hopefully created. Secondly, consider the exact tone of your email. Is it too serious for your target audience, or might it even be too frivolous, with strained and ill-advised attempts at humour?
Communicate directly – be a problem solver!
In an age in which there are more online and offline distractions than ever for your prospective customers, if your email is not to be a waste of time, it’ll need to be incredibly precise in addressing your recipients, giving clear directions on what their problems may be and how your products or services can solve them. This needs to be the case from the subject line, right through to headings, the main text and the end of your email, so that it does not simply get deleted as ‘spam’.
Remember, it’s all about your potential customers and their needs… not you, the success of the company to date or even trying to sell your product or service immediately. Instead, be your recipient’s friend, providing genuinely useful and relevant content to build your firm’s reputation as an industry authority.
Use bullet points, short sentences, conveniently-placed links and more as part of the writing process for your email marketing UK campaign… and don’t be afraid to experiment a bit!
How does email marketing UK compare to other ways of promoting your online business?
When you are considering ways of building your online company’s reputation and increasing visitors and revenue, you’re likely to be overwhelmed by all of the options, not to mention the somewhat outlandish claims that are often made by search engine optimisation and online marketing agencies. How can you be sure that you have chosen the right methods for getting the word out about your business?
Those ‘options’ are likely to include everything from SEO copywriting and link building to social media marketing and, of course, email marketing UK. One thing that it is really important for an online marketing novice to appreciate, however, is that all of these methods are very much inter-related, with the best companies routinely combining many of them into one coherent and cost-effective publicity campaign.
The value of email marketing UK to your firm
Email marketing has long been a great way of quickly, easily and inexpensively sending out information that you might have once sent out in a letter instead. Unlike traditional mail shots, however, email marketing allows you to gain more precise feedback, sooner – not least when you choose Rake Mail’s very own software package that includes various statistics and reporting features.
Some people might think that social media marketing has overtaken email marketing in importance, but our email accounts are still central to our lives, which makes using email to market products just as relevant and effective as ever. You really don’t need to discriminate between this kind of marketing and the others that we have mentioned above, and indeed, expertise in one may be of great benefit to the other. Maybe, for example, you could get the SEO copywriter who is presently working on your main company website to also craft some really impactful emails, ensuring vital continuity in tone and the message that is conveyed?
It’s all possible when you take advantage of Rake Mail’s highly rated software package for mass promotional emailing.