Five rules for email marketing UK musicians could benefit from

Among recently published books is one written by David Hooper called Six-Figure Musician, which pledges to teach musicians how they can sell more music, attract more people to their shows and make more money in the music business. However, what particularly caught our eye in the free PDF version of the book were five rules for email marketing UK musicians could hugely benefit from. These rules, along with the email marketing UK services on offer from Rake Mail, could certainly help many musicians across the country to further spread the word about their music.

Those rules in full

If you are a UK musician, then there is certainly plenty more advice in the book that could help you to promote your music and further your music career. However, before you rush out to buy a copy of the book, here is a run-down of the aforementioned five email marketing rules to give you an idea of what kind of thing to expect in the rest of the book.

The first of these rules is that, if someone didn’t sign up for your email mailing UK list, don’t put him or her on it. The second rule states that, if someone lives more than 50 miles away from the gig that you’re promoting, assume they don’t care. The third rule is that, if you are playing a weekly gig, you don’t need to let people know every week.

Rake Mail can help

Crucially, the fourth and fifth rules are that, respectively, you must have a one-click unsubscribe option and you must use a reliable, third party mailing list service. Thankfully, you can follow both of these particular rules with great ease thanks to the comprehensive and reliable email marketing UK services available from the highly regarded email marketing UK company Rake Mail.

 

Email Marketing UK – it’s all in the statistics

An introduction to the statistics and reporting features of Rake Mail software

Email Marketing Statisics

Email Marketing Statisics

You may have heard of many of the advantages of email marketing UK, and the fact that you’re reading this suggests that you are interested in using our leading software here at Rake Mail to increase the results that you get from your online marketing campaign. But with so many features to look at, you might appreciate us shedding some light on just one aspect of our software… the statistics and reporting side.

In the past, you might have invested all of that money and time into a traditional mail shot, only to have no real idea whether it was working. Sure, you might have noticed an upturn in your sales shortly after your campaign, but for all you knew, it could have been a certain special offer or discount that did the trick… or maybe it was just a time of year when an upshot in demand tends to occur. Nor could you determine how many people even opened your letter, or whether a non-sale could be attributed to poor targeting of prospective customers or perhaps some other reason, such as writing that failed to adequately communicate what your company had to offer.

Remove the mystery!

Thankfully, things aren’t as desperate when you choose Rake Mail software for your email marketing UK. That’s because our full range of statistics and reporting features include email open reporting, which tells you how many people received and then opened your email, while link click tracking allows you to monitor the effectiveness of your email links. Other features include Google Analytics integration, which makes you fully aware of your marketing campaign’s visits, goals and eCommerce conversions.

Those are just a few of the statistics and reporting features that we explain in more detail on our Rake Mail Marketing Features page – so why not take a look yourself to see just how much more effective your email marketing campaign could be?