Many businesses that regularly draw on email marketing to assist them in spreading the word about what they offer are constantly endeavouring to find new ways of increasing the effectiveness of their email marketing campaigns. Often, technological advances make possible greater innovations in email marketing – and this could certainly prove the case with the recent arrival in the UK of what is commonly referred to as 4G mobile Internet. Here are some of the biggest reasons why.
Greater speed makes possible more advanced email marketing campaigns
As 4G mobile Internet speeds can often be much faster than 3G mobile Internet speeds, they can make possible email marketing campaigns much more advanced than most email marketing campaigns currently being used by many UK businesses. Such much more advanced email marketing campaigns could, for example, often use video, which, over 4G speeds, could load much more promptly than it would over 3G speeds and so not leave people viewing the promotional emails using such video often feeling exasperated at having to wait long for such video to fully load.
Many more people are likely to start using 4G mobile Internet
EE, currently the UK’s only provider of 4G services, recently revealed that almost 320,000 customers have signed up for its 4G services since they were launched in October. Furthermore, the number of people in the UK using 4G services is likely to sharply increase later this year, after EE’s competitors launch their own 4G services. All of this means that UK businesses that now develop email marketing campaigns that can take great advantage of 4G services are likely to find such campaigns increasingly beneficial, as the year progresses, for helping them to spread the word about what they offer. Many UK businesses should take note and could especially benefit from Rake Mail’s email marketing services
You might think that you know what the main purpose of email marketing is: to get the word out about your company and its products and/or services to help to ensure that many of the right types of people hear about the company and its products and/or services and so are encouraged to buy from the company. However, there is at least one other very useful purpose that email marketing can serve: it can help your company to collect valuable customer feedback and so discern how it can improve its offering. Here’s why…
Why email marketing can help in encouraging customer feedback
Customers are obviously vital to a business; indeed, if a business had no customers, it would seriously struggle to continue to even exist. Hence, it is important that a business knows what its customers think of it and its products and/or services to ensure that the business can discern how it can improve its offering to encourage such customers to buy from the business again.
One big obstacle for many businesses to their effective collection of customer feedback, however, is that customers can often be reluctant to be completely honest about what they think of the business when speaking to people from the business face-to-face. Crucially, though, such customers often feel more comfortable being more honest about their opinions of the company when communicating to people from the business through email.
What all of this means is that…
… many businesses should seek to use email marketing to ask their customers for feedback on the business and its products and/or services. In doing so, they should be careful to ask their customers the right questions, though not too many of them; asking too many questions could deter the customers from fully answering them.
Email marketing can be a very effective method of promoting a company and its products and/or services, but only when it is used in very particular ways. Many companies might be naive about exactly what these ways are, but one of the best manners in which they can discern what those ways are is by discerning, well, what they aren’t. So, without further ado, here is a list of just two of the techniques for email marketing UK companies should, in their droves, endeavour to avoid.
Using broken dynamic tags in email marketing UK campaigns
Dynamic tags, used well in email marketing UK campaigns, can help many companies throughout the country to establish healthy relationships with potential customers by addressing customers by their first names and even sometimes referring to customers’ companies by their names. However, if the dynamic tags used in email marketing UK campaigns are broken and so appear in forms like ‘FirstName’ and ‘CompanyName’, this can lead many people who receive the emails sent as part of the campaigns to unfavourably view the companies being promoted. Hence, companies using dynamic tags as part of email marketing UK campaigns should routinely send test emails to ensure that the tags are not broken before starting any such campaigns.
Failing to effectively optimise email marketing UK campaigns for mobile devices
There are currently millions of mobile devices being used throughout the country; furthermore, it is anticipated that, by 2014, worldwide the Internet will be used more commonly through mobile devices than desktop computers. Hence, any company that fails to effectively optimise its email marketing UK campaigns for mobile devices could be needlessly shooting itself in the foot with regard to its promotional efforts. Indeed, learning how to so optimise such campaigns now will save many companies having to do so later.