The UK mobile network operator EE recently revealed its plans to adopt a more proactive social marketing strategy aimed at “inspiring” more people to take up its much-publicised 4G mobile Internet services. It should hardly be surprising that the company wish to create a marketing campaign that is at least a little bit special, given that it aims to triple its 4G customer base by 2014. Furthermore, EE could help to so create such a campaign through clever use of email marketing UK campaigns.
EE’s plans for a more ‘inspiring’ social message
This change in EE’s social marketing strategy was recently explained to UK online marketing magazine Marketing Week by EE’s head of digital and social Ben Kay, who indicated that the transition would occur over the coming months. He explained that “The customer support function is always going to be there but if we focus solely on that I think we’re missing a tremendous opportunity”, adding that “What you’ll see is us generating a lot of content that will inspire people to share their experiences and interacting with our online communities is going to be a big part of that”.
How clever email marketing UK campaigns can help EE
EE has already taken steps towards such a transition through, for example, creating its “Fenton spoof video” which launched last year and, according to Kay, has already received 4.5 million shares across several social networks. However, clever email marketing UK campaigns could assist EE in developing upon this success. Such email marketing UK campaigns could see the sending of promotional emails that, for example, link to content like the “Fenton spoof video” or perhaps even directly embed it within the bodies of the emails before inviting the recipients of the emails to share such content over popular social networking websites like Facebook and Twitter.
It’s official: by using email marketing UK companies of great numbers are continuing to cost-effectively spread the word about what they have to offer. That’s the message sent out by the most recent data compiled by E consultancy for the Email Marketing Industry Census 2013, which has indicated that at least two thirds of UK marketers achieved good or excellent return on investment, often commonly referred to as ROI, through their email marketing UK campaigns throughout the preceding year. Only search engine optimisation, according to the data, achieved better ROI for UK firms over the same period.
There are many different benefits of email marketing UK campaigns
Using email marketing UK campaigns can have many different benefits above many other promotional methods for a great number and range of UK businesses. It is, for example, a highly adaptable promotional method; the use of email is only likely to become more and more widespread over the next few years and so, regardless of whether emails are mainly viewed through desktop computers, laptop computers, smartphones, tablet computers or, indeed, any other types of devices, email marketing UK campaigns can remain effective. Furthermore, email marketing UK campaigns can often be very cheap and quick to run.
How Rake Mail can assist in the running of effective email marketing UK campaigns
Though even many relatively basic email marketing UK campaigns can be surprisingly effective, there are many good reasons why Rake Mail can assist in the creation of email marketing UK campaigns that can prove especially effective. For example, using only a list of email addresses and Rake Mail’s easy to use email marketing UK software, a UK business can easily create, send and track their first email marketing UK campaign in no more than 15 minutes. Rake Mail’s email marketing UK services really are that useful!
Many businesses that regularly draw on email marketing to assist them in spreading the word about what they offer are constantly endeavouring to find new ways of increasing the effectiveness of their email marketing campaigns. Often, technological advances make possible greater innovations in email marketing – and this could certainly prove the case with the recent arrival in the UK of what is commonly referred to as 4G mobile Internet. Here are some of the biggest reasons why.
Greater speed makes possible more advanced email marketing campaigns
As 4G mobile Internet speeds can often be much faster than 3G mobile Internet speeds, they can make possible email marketing campaigns much more advanced than most email marketing campaigns currently being used by many UK businesses. Such much more advanced email marketing campaigns could, for example, often use video, which, over 4G speeds, could load much more promptly than it would over 3G speeds and so not leave people viewing the promotional emails using such video often feeling exasperated at having to wait long for such video to fully load.
Many more people are likely to start using 4G mobile Internet
EE, currently the UK’s only provider of 4G services, recently revealed that almost 320,000 customers have signed up for its 4G services since they were launched in October. Furthermore, the number of people in the UK using 4G services is likely to sharply increase later this year, after EE’s competitors launch their own 4G services. All of this means that UK businesses that now develop email marketing campaigns that can take great advantage of 4G services are likely to find such campaigns increasingly beneficial, as the year progresses, for helping them to spread the word about what they offer. Many UK businesses should take note and could especially benefit from Rake Mail’s email marketing services