Are you writing your emails the best way?

We’d like to think, here at Rake Mail, that we provide a software package for email marketing UK that takes so much of the stress out of creating, sending and tracking marketing emails. However, even with the extensive functionality that our software can boast, succeeding in capturing your target audience’s attention still depends very much on crafting an email that they are actually likely to respond to.

This isn’t something that many companies in some industries are very good at, so it helps to at least learn some basic rules of thumb. First of all, spelling and grammatical errors are a no-no, as they really chip away at the professional image that your products or services have hopefully created. Secondly, consider the exact tone of your email. Is it too serious for your target audience, or might it even be too frivolous, with strained and ill-advised attempts at humour?

Communicate directly – be a problem solver!

In an age in which there are more online and offline distractions than ever for your prospective customers, if your email is not to be a waste of time, it’ll need to be incredibly precise in addressing your recipients, giving clear directions on what their problems may be and how your products or services can solve them. This needs to be the case from the subject line, right through to headings, the main text and the end of your email, so that it does not simply get deleted as ‘spam’.

Remember, it’s all about your potential customers and their needs… not you, the success of the company to date or even trying to sell your product or service immediately. Instead, be your recipient’s friend, providing genuinely useful and relevant content to build your firm’s reputation as an industry authority.

Use bullet points, short sentences, conveniently-placed links and more as part of the writing process for your email marketing UK campaign… and don’t be afraid to experiment a bit!