Are you writing your emails the best way?
We’d like to think, here at Rake Mail, that we provide a software package for email marketing UK that takes so much of the stress out of creating, sending and tracking marketing emails. However, even with the extensive functionality that our software can boast, succeeding in capturing your target audience’s attention still depends very much on crafting an email that they are actually likely to respond to.
This isn’t something that many companies in some industries are very good at, so it helps to at least learn some basic rules of thumb. First of all, spelling and grammatical errors are a no-no, as they really chip away at the professional image that your products or services have hopefully created. Secondly, consider the exact tone of your email. Is it too serious for your target audience, or might it even be too frivolous, with strained and ill-advised attempts at humour?
Communicate directly – be a problem solver!
In an age in which there are more online and offline distractions than ever for your prospective customers, if your email is not to be a waste of time, it’ll need to be incredibly precise in addressing your recipients, giving clear directions on what their problems may be and how your products or services can solve them. This needs to be the case from the subject line, right through to headings, the main text and the end of your email, so that it does not simply get deleted as ‘spam’.
Remember, it’s all about your potential customers and their needs… not you, the success of the company to date or even trying to sell your product or service immediately. Instead, be your recipient’s friend, providing genuinely useful and relevant content to build your firm’s reputation as an industry authority.
Use bullet points, short sentences, conveniently-placed links and more as part of the writing process for your email marketing UK campaign… and don’t be afraid to experiment a bit!
How does email marketing UK compare to other ways of promoting your online business?
When you are considering ways of building your online company’s reputation and increasing visitors and revenue, you’re likely to be overwhelmed by all of the options, not to mention the somewhat outlandish claims that are often made by search engine optimisation and online marketing agencies. How can you be sure that you have chosen the right methods for getting the word out about your business?
Those ‘options’ are likely to include everything from SEO copywriting and link building to social media marketing and, of course, email marketing UK. One thing that it is really important for an online marketing novice to appreciate, however, is that all of these methods are very much inter-related, with the best companies routinely combining many of them into one coherent and cost-effective publicity campaign.
The value of email marketing UK to your firm
Email marketing has long been a great way of quickly, easily and inexpensively sending out information that you might have once sent out in a letter instead. Unlike traditional mail shots, however, email marketing allows you to gain more precise feedback, sooner – not least when you choose Rake Mail’s very own software package that includes various statistics and reporting features.
Some people might think that social media marketing has overtaken email marketing in importance, but our email accounts are still central to our lives, which makes using email to market products just as relevant and effective as ever. You really don’t need to discriminate between this kind of marketing and the others that we have mentioned above, and indeed, expertise in one may be of great benefit to the other. Maybe, for example, you could get the SEO copywriter who is presently working on your main company website to also craft some really impactful emails, ensuring vital continuity in tone and the message that is conveyed?
It’s all possible when you take advantage of Rake Mail’s highly rated software package for mass promotional emailing.
Though many businesses are naturally attracted to the prospect of engaging in a thorough marketing campaign in order to enhance their visibility and, therefore, encourage further sales, there remain risks with marketing. Indeed, not only can a marketing campaign, especially a large scale one, be costly, there is never any guarantee of it amassing any financial return for the business running it. In this situation, companies are recommended to resort to inexpensive but commonly reliable marketing techniques – and they can use one type of such techniques with the assistance of the email marketing services available from Rake Mail.
Indeed, there are many strong incentives for businesses to use these particular marketing services offered by Rake Mail. For one, these services are affordable to a wide range of businesses, which ensures that many businesses need not have any pressing financial concerns when using them. This affordability is particularly useful for helping to minimise any financial risk with using these services, which ensures that many businesses can have great confidence and peace of mind when using them.
Secondly, these services are wonderfully easy to use. All that is required to use them is basic computing knowledge, a list of email addresses and Rake Mail’s email marketing software; with these, it is possible to create, send and track an email-based marketing campaign for the first time within a mere 15 minutes. Great effort and creativity on the part of a business owner using such a marketing campaign can assist that person in encouraging even further sales revenue for their business. If you run a business and are interested in learning more about these marketing services available from Rake Mail, don’t be afraid to contact us by post, phone, fax or the online form available on our website.