Among recently published books is one written by David Hooper called Six-Figure Musician, which pledges to teach musicians how they can sell more music, attract more people to their shows and make more money in the music business. However, what particularly caught our eye in the free PDF version of the book were five rules for email marketing UK musicians could hugely benefit from. These rules, along with the email marketing UK services on offer from Rake Mail, could certainly help many musicians across the country to further spread the word about their music.
Those rules in full
If you are a UK musician, then there is certainly plenty more advice in the book that could help you to promote your music and further your music career. However, before you rush out to buy a copy of the book, here is a run-down of the aforementioned five email marketing rules to give you an idea of what kind of thing to expect in the rest of the book.
The first of these rules is that, if someone didn’t sign up for your email mailing UK list, don’t put him or her on it. The second rule states that, if someone lives more than 50 miles away from the gig that you’re promoting, assume they don’t care. The third rule is that, if you are playing a weekly gig, you don’t need to let people know every week.
Rake Mail can help
Crucially, the fourth and fifth rules are that, respectively, you must have a one-click unsubscribe option and you must use a reliable, third party mailing list service. Thankfully, you can follow both of these particular rules with great ease thanks to the comprehensive and reliable email marketing UK services available from the highly regarded email marketing UK company Rake Mail.