Rake Mail Email Marketing Software: Feature Description

Rake Mail Email Marketing Software: Everything you need to create, send and track professional email marketing campaigns.

Send agency quality email marketing campaigns without the big agency fees.

The Rake Mail platform is the industry’s premier email marketing platform, but it is also so much more than that. Not only can you create, send and track professional HTML emails but you can also manage your relationship with your customers. The Rake Mail Email Marketing software come with autoresponders, events, contacts and  out of the box.

This amazing fully featured email marketing software comes with the following features included in the incredibly affordable price:

HTML Email Templates

The Rake Mail email marketing software comes with dozens of different html email templates. Choose from generic templates to suit all occasions or select an industry specific templates for your newsletters and professional email marketing campaigns.

Just select your template, edit it to suit and create your new email marketing mail shot or newsletter

Design Once Works for Many
Our templates have been tested to work in all popular email clients (including Yahoo, Hotmail, Gmail and Outlook), meaning your contacts see your email message exactly as you intend it to be seen.

Use Your Own Existing Email Templates
There’s no need to design your email template from scratch. You can copy & paste your existing template (with images) directly into Rake Mail Email Marketer in just a few seconds.

Rake Mail Contact Manager

Use Rake Mail Email Marketing Software to manage customers and track their activity within your email marketing campaigns. Although the Email Marketing software isn’t a replacement for your Customer Relationship Management (CRM) software, it does have some of the features that CRM has and Rake Mail will help you manage your email contact list.

Rake Mail Email Marketing Software will manage many of the regular tasks that you need to carry out to keep your list current and compliant with SPAM laws.

Subscriber List Management
Rake Mail Email Marketing Software will keep you compliant with spam laws and best practices thanks to its automatic handling of opt-ins, unsubscribe requests and bounced email cleaning.

Add or Import Contacts
Type in contacts details one by one or even import existing contacts from Microsoft Excel, Outlook or a CSV file.

Website Signup Forms
Using Rake Mails forms creator you can easily create forms for your web designer to add to your website that will add new subscribers directly to your subscriber list.

Designed with simplicity in mind, the forms creator prevents re-keying of data when a new subscriber joins your email marketing list. Rake Mail will manage your lists, keeping you free to manage your business.

Unlimited Custom Fields
Within the forms creator you can create multiple custom fields to store additional information about contacts such as location, interests, last name, phone number and anything else that will help you to mange your contacts successfully.

You can then add custom fields into your email campaigns to personalise them, similar to using the mail merge feature in Microsoft Word.

Create Multiple Contact Lists
Rake Mail allows you to create multiple contact lists, allowing you to group contacts and subscribers based on type or lead source, such as ‘monthly newsletter subscribers’, ‘Special Offers Subscribers’ and ‘sales leads’.

Double Opt-In Confirmation
Rake Mail Email Marketing Software supports double opt-in. Using double opt-in makes a new subscriber confirm their joining of your list via email link to verify they want to join your list.. This process keep your list clean and follows SPAM best practices.

Not everyone wants to use this option and the Rake Mail software by no means enforces this, but it is highly recommended and is certainly considered Email Marketing best practice.

Modify Subscription Details
Each contact on your list can modify the details of their subscription, such as email address, first name, preferences and more.

Bulk Remove Contacts
Remove large groups of contacts from your list by typing in their email addresses or uploading a file.

You can remove contacts permanently or mark them as unsubscribed so they won’t receive any new emails you send out.

One-Click Unsubscribe Links
Automatic unsubscribe links in your emails give subscribers peace of mind and help you more than comply with CAN-spam laws.

Powerful List Segmentation
Filter contacts across multiple lists based on common attributes such as location or interests and send emails to each segment.

“Do Not Mail” List
The built-in email suppression tool allows you to keep lists a list of contacts who shouldn’t (and won’t) be sent your emails under any circumstance.

Customisable Contact Views
When viewing your contact list in you can choose which of the contact’s details appear in the grid, giving you the details you need quickly.

Rake Mail Email Design Features

Create your own newsletter from scratch or edit your selected HTML email template using Rake Mail’s WYSIWYG (‘What You See Is What You Get’) HTML editor. Editing your selected template or creating just couldn’t be easier.

What You See Is What You Get’ or WYSIWYG (pronounced ‘wizzy-wig’ by the industry geeks) is an interface and designer that makes editing your template a bit like using your favourite word processing package like Microsoft Word or OpenOffice Writer.

You’ll find it so easy to make changes to your email campaigns. You can quickly and simply change layouts , format text, upload and insert images, add links and anything else you would expect from a HTML editor.

Upload or Import Your Content
Upload your own existing email templates and email campaigns direct from your computer to the Rake Mail Email Marketing Software. You can use your own favourite HTML editor and then upload or import directly from a web page.

Easily Upload Images
Upload as many images as you like into your email campaigns. All Rake Mail Acoounts come with unlimited free image hosting.

Advanced HTML Editing
Use the simple WYSIWYG editor to make simple changes or use the ‘kitchen sink’ advanced options to make as many changes you like to your email marketing campaign. Users have full access to customize the HTML of their email campaigns, right from the WYSIWYG editor.

Anchor Links
Anchors allow you to insert a link from one section of your email campaign to another, such as from the table of contents to a paragraph further down in the email.

Popup and Inbox Previews
See exactly how your email will look before you send it. You can view a preview in your web browser or even email it to yourself.

Email Personalization
Personalize your email with two clicks using custom fields such as first name, age or company name. It works the same as a mail merge in Microsoft Word!

RSS Archive of Sent Emails
Interspire Email Marketer automatically creates an RSS archive of emails you send, making it easy for you to display the archive on your website or anywhere that supports RSS.

Statistics & Reporting

Creating and sending the perfect email marketing campaign is only part of email marketing. Once you have built your list, crafted your message, created your email and sent it out, you need to check that its hit the mark.

You would hopefully see an increase in sales, but the true power of email marketing is about to be unleashed, as you begin to track the details of your campaign in ways that you simply cannot hope to do with some other forms of marketing like direct mail or newspaper advertisements.

Email Open Reporting
When you send a piece of direct mail you can not be sure how many recipients received the mail and how many then opened it. This is the one way that email marketing is different.

The Rake Mail Email Marketing Software tracks email delivery and email open information. From the statistics tab you can see exactly who opened your email and when, both in chart format and also in a list of contacts.

You can now take your list and contact the subscribers who opened your email and never need to ask ‘Did you receive the information that I sent you?’. They Did! You even know when they did!

Link Click Tracking
Within your email marketing campaigns you will probably want to have a call to action. The desired action may well be to call but it could easily be to click a link to find out more.

With Rake Mail Email Marketing software you can see which links were clicked, by who and when. If the contacts who open your email are good leads, those who click on the ‘find out more’ link are your hot prospects.

Your sales team can follow up with leads who’ve shown interest in your products by clicking a link in your email.

Google Analytics Integration
As you’re sending an email campaign you can type in your Google Analytics details and a tracking code will be added to all links in your email, giving you full integration for number of visits, goals and e-commerce conversions for that campaign.

Email Bounce Tracking
Bounces are handled for you automatically and you can view reports showing which email addresses bounced, when and why, with an exact error message from the email provider, such as “Email address doesn’t exist”.

Unsubscribe Reporting
See unsubscribe statistics for each email campaign you send, either for a specific date or over time. You can view the details of everyone who unsubscribed and see the unsubscribe rate relative to open and bounce rates.

When you compare offers or campaigns this can often be the most telling statistic. Campaigns that are viewed as poor can be seen as wasting a contacts time, so it gets the unsubscribe click.

Forward to a Friend
See how viral your email campaign really is with complete details of who forwarded your email to a friend and when.

Spam Compliance and Best Practise Features

One Click Unsubscribes
The “Insert Unsubscribe Link” button makes it easy to add an unsubscribe link to your email campaign. This is required by law in most countries and more importantly this best practise feature ensures you don’t waste time and damage your companies reputation sending out emails to contacts who don’t want them.

All unsubscribe requests are processed for you automatically giving you and your subscribers peace of mind.

Automatic Bounce Handling
If an email cannot be accepted by one of your contacts it will ‘bounce’.

There are two types of bounce. A hard bounce when the email address doesn’t exist and a soft bounce when the email exists but cannot accept the email (they may be over email box quota, for example).

Bounced emails (both soft and hard) are processed and removed from your list for you automatically, meaning your list is always clean leaving you to contact those you can deliver to and making sure you are fully spam compliant.

You can also export a list of which email addresses bounced and see both soft and hard bounce details.

Contact Details in Footer
Rake Mail Email Marketer allows you to enter your complete company contact details which can be added to the footer of every email you send. This helps subscribers remember who you are and why they joined your list, and reduces the chance of your email being marked as spam.

“Do Not Mail” List
The built-in email suppression tool allows you to keep lists a list of contacts who shouldn’t (and won’t) be sent your emails under any circumstance.

Double Opt-In Confirmation
Keep your list clean and follow best practices by requiring new subscribers to click a link in an email (generated and sent automatically) to verify they want to join your list.

More Email Marketing Features Coming Soon

We feel sure we have created a superb, industry leading piece of email marketing software that will help you to promote your business and increase your sales. Every day we work on Rake Mail Email Marker to make the best even better.

New features are being planned all the time and these will be released in due course. If there is something that you need and it isn’t on the list, you can always contact Rake Mail and find out if it is coming in a future release.