Why email marketing can help your company to improve its offering

You might think that you know what the main purpose of email marketing is: to get the word out about your company and its products and/or services to help to ensure that many of the right types of people hear about the company and its products and/or services and so are encouraged to buy from the company. However, there is at least one other very useful purpose that email marketing can serve: it can help your company to collect valuable customer feedback and so discern how it can improve its offering. Here’s why…

Why email marketing can help in encouraging customer feedback

Customers are obviously vital to a business; indeed, if a business had no customers, it would seriously struggle to continue to even exist. Hence, it is important that a business knows what its customers think of it and its products and/or services to ensure that the business can discern how it can improve its offering to encourage such customers to buy from the business again.

One big obstacle for many businesses to their effective collection of customer feedback, however, is that customers can often be reluctant to be completely honest about what they think of the business when speaking to people from the business face-to-face. Crucially, though, such customers often feel more comfortable being more honest about their opinions of the company when communicating to people from the business through email.

What all of this means is that…

… many businesses should seek to use email marketing to ask their customers for feedback on the business and its products and/or services. In doing so, they should be careful to ask their customers the right questions, though not too many of them; asking too many questions could deter the customers from fully answering them.

 

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